Our brand style, logo, visuals, and website were created by Elena - a talented graphic designer. She has offered several proposals for PaceMasters logo in different styles (from classic Shield-shaped vintage logos to a modern font-based solutions).
The final selected logo and color combination is there for a reason.
PaceMasters name comes from a combination of the two most important things in racing. Basically, car racing is all about keeping the maximum possible pace at the limit of driver's concentration, and this is where you need be a real master. Formula 1 drivers are there for a reason and only pure professionals can handle those cars.
Our logo is also a mixture of several parts:
- A flag. In car racing flags are used to show the status of the race (good to race, suspended and pace car deployed, finished, etc.), to identify circumstances (such as slow car or danger on the track), and to give message to the driver (if he should let another driver pass). A flag is an essential part of racing.
- P&M letters. The flag shape is a combination of letters P&M, which are the major symbols of PaceMasters name.
- A schematic circuit with a crossing. Such a legendary track like Suzuka inspired us to add this detail to the logo.